Sri Lanka Tourism Roadshow in Chandigarh Con-cludes on a High Note

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Sri Lanka Tourism roadshow in Chandigarh, organized by Sri Lanka Tourism Promotion Bureau (SLTPB), has concluded on a high note with attendance of approx150 respected guests and dignitaries, not just from Chandigarh but also neighboring cities like Ludhiana, Karnal and others. The event started with B2B meetings, followed by presentations by the tourism promotion Bureau and Sri Lankan Airlines.

The event was attended by Ms.Upekkha Samaratunga, Minister (Commercial) Sri Lanka High Commission in New Delhi,Mr. Viranga Bandara, Assistant Director of Sri Lanka Tourism Promotion Bureau, Mr.Chinthaka Weerasinghe,Manager- Northern India, Srilankan Airlines and other respected dignitaries. The roadshow in Chandigarh is a part of Sri Lanka Tourism’s 7-city roadshow in India and Chandigarh is the first city in this series.

Mr. Sutheash Balasubramaniam, Managing Director, Sri Lanka Tourism Promotion Bureaushared with media said “Sri Lanka has gained popularity and has experienced robust growth in India. We are organizing these events to explore the unique island of hospitable people to woo travel agents and increase flow of Indians from Chandigarh .The road show would enhance the visibility among the travel ,trade and consumers to position Sri Lanka as the preferred destination in Asia.Ramayana Trail sites widely scattered across the country will be of unique ex-perience particularly to Indians. We are confident that in 2019 a lot of more Indians will choose Sri Lanka as their preferred holiday destination and he further said that currently Sri Lanka Tourism is exploring new kind of promotion similar to that of the ongoing master card campaign . Planes are underway to jointly work with airlines and tour operators to promote the destination more aggressively.”

The participants from Sri Lanka included Apple Holidays, Jetwing Travels (Pvt) Ltd, Asian Adventure Travel Management company, HTCEY Leisure Pvt ltd, Walkers Tours Limited, Hamoos Travels, Karusan travels, Luxe Asia, Green Holiday Center, Riu Hotel & Resorts, Bernard Tours (Pvt) Ltd, Lanka Reisen Ceylon (Private) Limited, Exotic Global Holidays, Esna Holidays Pvt Ltd, B.O.C. Travels (Pvt) Ltd and Travelwind Holiday pvt ltd, along with Sri Lanka Tourism officials and Sri Lankan Airlines’ officials, who showcased unique tourism offerings, latest developments and exclusive products for India market.

Chandigarh is one of the most important city in terms of outbound tourism market of India and have one of the highest per capita income in the country. With this road show is expected to further strengthen the tourism relations between travel partners of both the countries and aim at increasing the traffic of HNIs and high affluent Punjab travelers to Sri Lanka. It also has to be noted that Sri Lanka has seen a substantial growth in tourist arrivals from India in the year 2017, with over 3.84 lakh Indian travelers. This makes India one of the top 5 tourists’ arrival markets in Sri Lanka. Also Sri Lanka is one of the top 10 holiday destination for Indian travellers, so with this roadshow, the tourism board look forward to extend its reach beyond metro cities of the country.

This 7-city roadshow aim at strengthening the tourism relations between travel part-ners of both the countries and are part of SLTPB strategic efforts to promote Sri Lanka as the most preferred short-haul holiday destinations for Indian travelers.

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